Howard N. Holderness (Nov. 2, 1902 - May 7, 1992)
Insurance always seemed a predestined career for Howard (Chick) Holderness. His father, George A. Holderness, was a vice president and board member for Winston-Salem's Jefferson Standard.
So it made sense for Howard to go into the insurance
business. Working his way up through the company, Howard Holderness
succeeded Ralph Clay Price as president of Jefferson Standard in 1950.
Holderness led Jefferson Standard as president for 17 critical growth years (1950-1967), tripling the size of the operation.
In 1960, Greensboro had the start of civil rights protests with the nation's first sit-in at a Woolworth's lunch counter by black college students. Greensboro mayor appointed an Advisory Committee on Human Relations. Howard Holderness was selected and served on that committee. The committee recommended that lunch counters be integrated and they were that year.
Howard served as chairman of the North Carolina Citizens for Business and Industry from 1963-1964, and received the organization's Distinguished Citizen Award in 1970.
He served on boards of directors for many corporations, including Duke Energy and Burlington Industries.
In 1984, Holderness received the University Award from UNC Chapel Hill. His philanthropy benefited medical and educational institutions around the state. He was named as a laureate in the North Carolina Business Hall of Fame in 1991.
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